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Hi, I'm James. 

I Help Illustrators Build Their Careers.

See how i can help you

I’m James, an illustration agent. I’ve put together everything you need to build a successful freelance illustration career and start earning from your art.

Start here.

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Lele Sala

"Since following James' tips I have improved my portfolio and gained confidence in reaching out potential clients, which has lead to real commissions. I always recommend The Illustrator’s Guide to anyone who asks me for illustration advice."

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Makers Co

"James' expertise was invaluable. His deep understanding of the illustration world and genuine passion for helping artists motivated us and gave us some handy tools to take our creative studio to the next level."

Nicholas Vallen

"James’ guidance has been invaluable in advancing my illustration career. His portfolio review and content have equipped me with the essential knowledge to build meaningful connections with clients, agencies, and other industry professionals!"

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Turn Your Creativity Into a Career


You’ve got the talent. After years learning the creative skills to be an illustrator, you’re eager to turn that potential into a thriving career.

So, where do you start? You’ve built a portfolio and explored your style, but figuring out how to turn your creativity into a career can feel overwhelming.

I can help. I’ve put together resources to teach you the business of illustration, launch your freelance career, and find clients faster.

Essential Resources for freelance illustrators

6 Ways I Can Help You Succeed as a Freelance Illustrator.

Learn for free

Check out my YouTube channel for 120+ videos on topics to help you become a freelance illustrator.

Watch on YouTube

Build your career

Get the book and read the most comprehensive, step-by-step illustration career guide there is.

Buy the book

Master essential skills

Check out my courses to learn the essential illustration skills you need to grow your freelance career.

Browse courses

Illustration pricing calculator

I developed a pricing calculator to help you find the right price for your illustration projects.

Use for free

Illustration community

Join 85 freelance illustrators just like you in our friendly, supportive online community.

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Portfolio reviews

Want to get a second pair of eyes on your illustration portfolio? Join me for a 30 minute portfolio review.

Book a call with me

Who am i?

I’m James, an illustration agent at Folio Art in the UK, representing some of the world’s most in-demand professional illustrators. I’ve also worked as a contributor and contract adviser for the Association of Illustrators.

Through my blog and YouTube channel, The Illustrator’s Guide, I share practical tips on the business of illustration, and I mentor freelance illustrators to help them launch and grow their creative careers.

Explore my illustration blog

Here, you’ll find articles, videos, tips, and step-by-step guides that provide the advice and support you need to kickstart your illustration career.

A Guide to Illustration Portfolio Reviews

10 Lessons From Professional Illustrators

Are You Ready for an Illustration Agent?

Copyright for Illustrators

Your Illustration Career: Think Big!

How to Submit Work to an Illustration Agency

6 Common Mistakes New Illustrators Make

How to Become an Illustrator (Without a Degree)

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Join my email list

Get tips from me, straight to your inbox